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Content Writing with practical application

Content Writing + Practical Assignments

Course instruction is delivered in Arabic.

Learn how to make a customer see your project as the solution they are looking for, not just another name in the market.

US$360US$288Save US$72

See how learning works
222lessons
7structured units
Practical assignmentsapplication
Completion certificatefrom Cart Code
Dr. Hassan Al MaraghyTrainer

From a blank page to an intentional decision

Strong writing is a strategic process, not just wording.

It connects objective, reader, message, persuasion, structure, and review—so you know why you are saying it and how to improve it.

  • You want to write content that serves a clear marketing objective.
  • You want to develop your drafts through application and review.
  • You want a deeper understanding of the reader before writing for them.
A connected strategic writing system from objective through review

Learner perspectives

Hear perspectives close to the starting point you are in.

Choose a perspective to jump directly to the part that matters, with previous delivery formats clearly identified as no longer available.

Primary perspectives

Previous delivery formats — no longer offered

Currently available

Course curriculum

This shows the curriculum currently available, with new lessons and content added regularly.

01Introduction8 lessons
  1. Course introduction
  2. Who is the Instructor
  3. How to use the course files
  4. What is the length of each lesson? & why?
  5. Can lessons be Skipped? Serialization of lessons and teaching material
  6. Why the Assignments? Why is it necessary?
  7. What are the Assignments? Correction time? Can it be removed or excluded?
  8. Can Assignments be rushed?
02Marketing Ecosystem: Buyer Journey10 lessons
  1. Module One Introduction
  2. From What Perspective Do we Apply the Buyer Journey?
  3. Buyer Journey : Introduction
  4. In which category does the buyer's research fall
  5. Buyer Journey Material
  6. Buyer Journey : Awareness
  7. Why are you Taking this Course?
  8. Buyer Journey : Consideration
  9. Buyer Journey : Decision
  10. Buyer Journey Assignment
03Marketing Ecosystem: AIDA-R Model10 lessons
  1. AIDA-R Model Introduction
  2. From What Perspective Do we Apply the AIDA-R Model?
  3. AIDA-R Model Material
  4. AIDA-R Model Awareness/Attention
  5. AIDA-R Model Interest
  6. AIDA-R Model Desire
  7. AIDA-R Model Action
  8. AIDA-R Model Retention
  9. AIDA-R Recap & Assignment
  10. AIDA-R Model Assignment
04Marketing Ecosystem: Inbound Marketing7 lessons
  1. Inbound vs Outbound Marketing
  2. Inbound Marketing Attraction is related to what stage in the Buyer Journey
  3. Inbound Marketing Material
  4. Inbound Marketing: Into & Attract
  5. Inbound Marketing: Engage
  6. Inbound Marketing: Delight & Recap
  7. From What Perspective Do we Apply Inbound Marketing?
05Marketing Ecosystem: Marketing Persona14 lessons
  1. Marketing Persona: Intro
  2. Marketing Persona: What is a marketing Persona?
  3. Marketing Persona: Why use A Marketing Persona?
  4. Marketing Persona: How Are Marketing Personas Created?
  5. Marketing Persona: Marketing Persona Template
  6. Persona Handout
  7. Marketing Persona: Component Overview
  8. Marketing Persona: Background, Demographics & Identifiers
  9. Marketing Persona: Primary and Secondary Goals
  10. Marketing Persona: Persona's Challenges and how we help
  11. Marketing Persona: Common Objections and how we help
  12. Marketing Persona: Marketing Message & Elevator Pitch
  13. Marketing Persona: Example and Assignment
  14. Marketing Persona AssignmentAssignment
06Strategic & Tactical Planning70 lessons
  1. How to use the course files
  2. Strategic planning Handout
  3. Module Two Elven Components
  4. Module Two: The Four Questions
  5. Module Two: What is a marketing Plan?
  6. Module Two: Why do we create a Marketing Plan? & Why Should it be Strategic
  7. Module Two: MARKETING Goals vs BUSINESS Goals
  8. Module Two: The Five Goals of Marketing: Though Leadership
  9. Module Two: Example On Thought Leadership
  10. Module Two: The Five Goals of Marketing: C.L.V.
  11. Module Two: The Five Goals of Marketing: Empowering colleagues
  12. Module Two: The Marketing Cake:
  13. Module Two: Vision & Mission
  14. Module Two: Vision & Mission Example
  15. Module Two: The Four Main Components
  16. Module Two: The Story
  17. Module Two: Example on The Four Questions
  18. Module Two: The Recipe: The Seven Steps
  19. Module Two: The Recipe: Step One: Target Audience
  20. Advanced Marketing Persona AssignmentAssignment
  21. Module Two: The Recipe: Step One: Target Audience: Socio-economic Class
  22. Module Two: Target Audience: Psychography: Openness to Experience
  23. Module Two: Target Audience: Psychography: Conscientiousness
  24. Module Two: Target Audience: Psychography: Extroversion
  25. Module Two: Target Audience: Psychography: Agreeableness
  26. Module Two: Target Audience: Psychography: Neuroticism
  27. Module Two: Target Audience: Application of Psychography
  28. Module Two: Target Audience: Behavioral
  29. Professional Marketing Persona AssignmentAssignment
  30. Persona Example
  31. Module Two: Settings Campaign Goals
  32. Module Two: Reviewing Campaign Goals
  33. Module Two: Situation Analysis
  34. Module Two: Situation Analysis S.W.O.T
  35. Module Two: S.W.O.T.: Strength
  36. Module Two: S.W.O.T.: Weaknesses
  37. Module Two: S.W.O.T.: Opportunity & Threat
  38. Module Two: S.W.O.T.: How To Remember
  39. Module Two: S.W.O.T.: Assignment
  40. How to use the course files
  41. Strategic planning handout
  42. S.W.O.T. AssignmentAssignment
  43. Module Two: S.W.O.T.: Example 1
  44. Module Two: S.W.O.T.: Example 2
  45. Module Two: S.W.O.T.: Example 3
  46. Module Two: S.W.O.T.: Example 4
  47. Module Two: Marketing Strategies
  48. Module Two: 12 Marketing Strategies
  49. Module Two: Content Marketing as a Strategy
  50. Module Two: What is Content Marketing
  51. Module Two: Relationship Marketing as a Strategy
  52. Module Two: Transactional Marketing as a Strategy
  53. Module Two: Affiliate Marketing as a Strategy
  54. Module Two: Undercover Marketing as a Strategy
  55. Module Two: Scarcity Marketing as a Strategy
  56. Module Two: Cause Marketing as a Strategy
  57. Module Two: Guerilla Marketing as a Strategy
  58. Module Two: The Rest of them
  59. Module Two: Setting a Strategy for your plan
  60. Module Two: Setting a Marketing Objective
  61. Module Two: Setting a SMART Marketing Objective
  62. Module Two: SMART Marketing Objective Example
  63. Module Two: Another SMART Marketing Objective Example
  64. Module Two: Setting Marketing Tactics
  65. Module Two: Step Seven KPI
  66. Strategic planning guide
  67. Marketing Plan AssignmentAssignment
  68. Important Notes
  69. Module Revision
  70. Social Media Posting Calendar
07Content Marketing & Writing 85 lessons
  1. Intro to Components of Marketing Content
  2. The Most Important Part Of Content
  3. Principles Of Visual Design
  4. Contrast
  5. Repetition
  6. Alignment
  7. Proximity
  8. Colour
  9. Balance & Negative Space
  10. Visual Hierarchy
  11. Typography & Rules
  12. The Goal of This Unit
  13. Advertising Content Vs Marketing Content
  14. Copywriting vs Content Writing
  15. Content Writing Exercises Benefits not Features
  16. Ingredients Of Persuasion
  17. Marketing Appeals
  18. Emotional Appeal
  19. Rational Appeal
  20. Fear Appeal
  21. Sex & Humor Appeal
  22. Fake Benefits
  23. Features Not Benefits Formula
  24. Levels Of Written Arabic
  25. Before, After & Bridge
  26. Problem, Agitate, Solve
  27. BOB Stone Formula
  28. What is Brand Tone Of Voice
  29. Brand Tone Of Voice 4 PVs
  30. 4 Dimensions of Brand Tone Of Voice
  31. Buzz words & Brand Tone Of Voice
  32. Brand Tone Of Voice Assignment
  33. What's Next?
  34. What is Creative Thinking?
  35. Young's 5 Steps for Creative Thinking
  36. Creative Thinking Assignment
  37. Understanding Content Writing
  38. Four Dimensions Of Content Writing
  39. Example on the difference Between Format and Formula
  40. Anatomy of written Content
  41. Written Content Introduction & Body
  42. Written Content Summary & CTA
  43. Dan Harmon Circle Formula
  44. The Secret Inside CW Formulas
  45. 1234 Formula
  46. Fan Dancer
  47. Aida's Writing Formula
  48. Writing Formats
  49. SSS Format
  50. SCO Format
  51. Quality Checks
  52. Q.C.: RAD
  53. Q.C.: 3 Whys
  54. Q.C.: 4Us
  55. Q.C.: 4Cs
  56. Q.C.: 4Ps
  57. Q.C.: 5 Objections
  58. Q.C.: Price
  59. When To use the five Objections
  60. What Is your Assignment?
  61. Formulas Reaction
  62. 6 Points that kill your Writing
  63. Point One
  64. Point Two
  65. Point Three
  66. Point Four
  67. Point Five & Six
  68. P.A.D.S. Formula
  69. P.A.P.A. Formula
  70. Assignment
  71. Content Writing Outline 1
  72. Content Writing Outline 2
  73. Content Writing Outline 3
  74. Reader's Psychography
  75. Course Review
  76. Content Writing Outline 4
  77. Final content writing assignment in the module
  78. Instructor notes
  79. CW for Different Platform
  80. Brief
  81. Marketing Brief
  82. Types of brief
  83. Next Level CW
  84. Learning from competition
  85. A Message from the Instructor
08Content Marketing & Writing18 lessons
  1. Learning Material
  2. Visual Content AssignmentAssignment
  3. Content Writing Assignment (FNB)Assignment
  4. Assignment for Features Not Benefits FormulaAssignment
  5. Content Writing Formulas AssignmentAssignment
  6. Learning Material
  7. Brand T.o.V. AssignmentAssignment
  8. Creative Thinking AssignmentAssignment
  9. Written Content AnatomyAssignment
  10. Dan Harmon Circle AssignmentAssignment
  11. Formulas Reaction AssignmentAssignment
  12. Aida's Writing FormulaAssignment
  13. QC AssignmentAssignment
  14. 6 Mistakes AssignmentAssignment
  15. Writing Outlines
  16. Review form
  17. Final content writing assignmentAssignment
  18. Certificate of completion

The learning method

Learn, apply, and improve in one connected journey.

Each stage prepares you for a clearer practical decision in the next.

The connected learning journey from understanding a concept to improving the work

Assignments and feedback

From an idea to reviewable content

Use the thinking map in writing applications connected to the lessons. In the final assignment, bring planning, writing, and review into one piece of work, then use instructor feedback to strengthen the next attempt.

Required assignments cannot be skippedWritten feedback within 24 hours
The assignment system for application, feedback, and improvement

Review experience at scale

More than 27,000 practical assignment submissions reviewed.

Learn → Apply → Submit → Review → Improve

Fourteen-stage framework

A writing map that makes room for thinking before drafting

The fourteen stages show the course’s public map for understanding objective, reader, message, and quality. Detailed instruction, files, and exercises remain inside the learning experience.

The fourteen-stage strategic content writing framework

Our success partners

A selection of organisations that have trusted Cart Code's work.

ACSRKianPlan InternationalLa Sirena GroupPartner markAmarousAl ShoroukPicasso East GalleryBaraa AlalemFITSQUADUC KindiesGolf City MallHumane Society InternationalEGOOpleoVirgin mediaMsanea OnlineRedPointKhoutwaLetsiaMohamed Allam Interior DesignsAl Mostakbal AcademyZumra

What is included?

A complete learning experience, not simply a large number of videos.

Structured lessons

Move from foundations into writing applications through a clear sequence.

Writing applications

Turn understanding into drafts and work that can be reviewed.

Instructor feedback

Use feedback that helps you review the next piece of writing with greater awareness.

Cart Code completion certificate

An internal completion certificate after meeting course requirements.

Arabic course content

Lessons, assignments, and instructional feedback are delivered in Arabic.

Protected learning materials

Detailed instruction and files remain inside the learner account.

The instructor

Meet the person leading the learning path.

Dr. Hassan Al Maraghy

Get a feel for the learning and feedback approach before you begin.

Before choosing

Important questions deserve a clear answer before you choose.

Frequently asked questions

How long is each lesson, and why?

Do I need previous experience?

You start with objective and audience understanding, then progress into practical applications and quality review.

Are course materials publicly downloadable?

Detailed materials are protected parts of the learning experience and are not published as public files.

What language is the course delivered in?

Lessons, assignments, and instructional feedback are delivered in Arabic.

Can required assignments be skipped?

No. Required assignments are part of the learning path because they connect learning to application and make instructor review possible.

When will assignment feedback arrive?

Written feedback arrives within 24 hours and connects to the stage outcomes and your next attempt.

Do assignments use one product or case?

Applications connect around one designated product or case so you can see decisions build on each other. You may independently use your own project; personalised analysis remains for consultations.

What certificate is provided?

Learners receive a Cart Code completion certificate after meeting the course requirements; no external accreditation is claimed.

Your next step

Write with intent, then improve what you write with every attempt.

Choose the course if you want to connect idea, reader, and objective—then test that connection through real work and human review.

  • Course instruction in Arabic
  • Self-paced learning
  • Mandatory assignments
  • Written feedback within 24 hours
  • Cart Code completion certificate