AREN
Sign inCreate account
Menu
Training ProgramsBook a Consultation
The Results Code
The Results CodeArticlesAhkeelak PodcastBusiness Tools
About
About CART CODE & HassanContact
AREN
Sign inCreate account

Digital Marketing with practical application

Digital Marketing + Practical Assignments

Course instruction is delivered in Arabic.

Learn how to reach the right customer and market to them with purpose.

US$600US$480Save US$120

See how learning works
400+lessons
85+hours
Practical assignmentsapplication
Completion certificatefrom Cart Code
Dr. Hassan Al MaraghyTrainer

From scattered activity to a working system

Marketing becomes clearer when its decisions connect.

Instead of jumping between platforms, tools, and tactics, you learn how a decision begins with the market and customer, then reaches goals, message, channel, and measurement.

  • You want a practical marketing foundation, not a quick tool list.
  • You are ready to apply what you learn to a real project or business.
  • You want notes that help you strengthen your decisions.
A connected marketing system from market understanding to measurement and improvement

Learner perspectives

Hear perspectives close to the starting point you are in.

Choose a perspective to jump directly to the part that matters, with previous delivery formats clearly identified as no longer available.

Primary perspectives

Previous delivery formats — no longer offered

Currently available

Course curriculum

This shows the curriculum currently available. The course includes additional units and lessons, with new content added regularly.

01Introduction8 lessons
  1. Course introduction
  2. Who is the Instructor
  3. How to use the course files
  4. What is the length of each lesson? & why?
  5. Can lessons be Skipped? Serialization of lessons and teaching material
  6. Why the Assignments? Why is it necessary?
  7. What are the Assignments? Correction time? Can it be removed or excluded?
  8. Can Assignments be rushed?
02Marketing Ecosystem: Buyer Journey12 lessons
  1. Module One Introduction
  2. From What Perspective Do We Apply the Buyer Journey?
  3. Buyer Journey : Introduction
  4. Buyer Journey : Introduction
  5. Which category does the buyer's research fall under?
  6. Buyer Journey : Importance
  7. Buyer Journey : Awareness
  8. Why are you taking this course?
  9. Buyer Journey : Consideration
  10. Buyer Journey : Decision
  11. Buyer Journey material
  12. Buyer Journey Assignment
03Marketing Ecosystem: AIDA-R Model10 lessons
  1. AIDA-R Model Introduction
  2. From what perspective do we apply the AIDA model?
  3. AIDA-R Model Material
  4. AIDA-R Model Awareness/Attention
  5. AIDA-R Model Interest
  6. AIDA-R Model Desire
  7. AIDA-R Model Action
  8. AIDA-R Model Retention
  9. AIDA-R Recap & Assignment
  10. AIDA-R Model Assignment
04Marketing Ecosystem: Inbound Marketing7 lessons
  1. Inbound vs Outbound Marketing
  2. Inbound attraction belongs to which buyer-journey stage?
  3. Inbound Marketing Material
  4. Inbound Marketing: Into & Attract
  5. Inbound Marketing: Engage
  6. Inbound Marketing: Delight & Recap
  7. From what perspective do we apply inbound marketing?
05Marketing Ecosystem: Marketing Persona15 lessons
  1. Marketing Persona: Intro
  2. How to use the course files
  3. Marketing Persona: What is a marketing Persona?
  4. Marketing Persona: Why use A Marketing Persona?
  5. Marketing Persona: How Are Marketing Personas Created?
  6. Marketing Persona: Marketing Persona Template
  7. Persona Handout
  8. Marketing Persona: Component Overview
  9. Marketing Persona: Background, Demographics & Identifiers
  10. Marketing Persona: Primary and Secondary Goals
  11. Marketing Persona: Persona's Challenges and how we help
  12. Marketing Persona: Common Objections and how we help
  13. Marketing Persona: Marketing Message & Elevator Pitch
  14. Marketing Persona: Example and Assignment
  15. Marketing Persona AssignmentAssignment
06Strategic & Tactical Planning70 lessons
  1. Module Two Introduction
  2. Module Two Elven Components
  3. Module Two: The Four Questions
  4. How to use the course files
  5. Strategic planning handout
  6. Module Two: What is a marketing Plan?
  7. Module Two: Why do we create a Marketing Plan? & Why Should it be Strategic
  8. Module Two: MARKETING Goals vs BUSINESS Goals
  9. Module Two: The Five Goals of Marketing: Though Leadership
  10. Module Two: Example On Thought Leadership
  11. Module Two: The Five Goals of Marketing: C.L.V.
  12. Module Two: The Five Goals of Marketing: Empowering colleagues
  13. Module Two: The Marketing Cake:
  14. Module Two: Vision & Mission
  15. Module Two: Vision & Mission Example
  16. Module Two: The Four Main Components
  17. Module Two: The Story
  18. Module Two: Example on The Four Questions
  19. Module Two: The Recipe: The Seven Steps
  20. Module Two: The Recipe: Step One: Target Audience
  21. Module Two: The Recipe: Step One: Target Audience: Socio-economic Class
  22. Module Two: Target Audience: Psychography: Openness to Experience
  23. Module Two: Target Audience: Psychography: Conscientiousness
  24. Module Two: Target Audience: Psychography: Extroversion
  25. Module Two: Target Audience: Psychography: Agreeableness
  26. Module Two: Target Audience: Psychography: Neuroticism
  27. Module Two: Target Audience: Application of Psychography
  28. Module Two: Target Audience: Behavioral
  29. Buyer Journey + Professional Marketing Persona Assignment OCEANAssignment
  30. Persona Example
  31. Module Two: Settings Campaign Goals
  32. Module Two: Reviewing Campaign Goals
  33. Module Two: Situation Analysis
  34. Module Two: Situation Analysis S.W.O.T
  35. Module Two: S.W.O.T.: Strength
  36. Module Two: S.W.O.T.: Weaknesses
  37. Module Two: S.W.O.T.: Opportunity & Threat
  38. Module Two: S.W.O.T.: How To Remember
  39. Module Two: S.W.O.T.: Assignment
  40. Strategic planning material
  41. S.W.O.T. AssignmentAssignment
  42. Module Two: S.W.O.T.: Example 1
  43. Module Two: S.W.O.T.: Example 2
  44. Module Two: S.W.O.T.: Example 3
  45. Module Two: S.W.O.T.: Example 4
  46. Module Two: Marketing Strategies
  47. Module Two: 12 Marketing Strategies
  48. Module Two: Content Marketing as a Strategy
  49. Module Two: What is Content Marketing
  50. Module Two: Relationship Marketing as a Strategy
  51. Module Two: Transactional Marketing as a Strategy
  52. Module Two: Affiliate Marketing as a Strategy
  53. Module Two: Undercover Marketing as a Strategy
  54. Module Two: Scarcity Marketing as a Strategy
  55. Module Two: Cause Marketing as a Strategy
  56. Module Two: Guerilla Marketing as a Strategy
  57. Module Two: The Rest of them
  58. Module Two: Setting a Strategy for your plan
  59. Module Two: Setting a Marketing Objective
  60. Module Two: Setting a SMART Marketing Objective
  61. Module Two: SMART Marketing Objective Example
  62. Module Two: Another SMART Marketing Objective Example
  63. Module Two: Setting Marketing Tactics
  64. Module Two: Step Seven KPI
  65. How to use the course files
  66. Strategic planning guide
  67. Marketing Plan AssignmentAssignment
  68. Important Notes
  69. Module Revision
  70. Social Media Posting Calendar
07Content Creation & Writing 102 lessons
  1. Intro to Components of Marketing Content
  2. The Most Important Part Of Content
  3. Visual content design concepts
  4. Principles Of Visual Design
  5. Contrast
  6. Repetition
  7. Alignment
  8. Proximity
  9. Colour
  10. Balance & Negative Space
  11. Visual Hierarchy
  12. Typography & Rules
  13. Visual Content AssignmentAssignment
  14. The Goal of This Unit
  15. Advertising Content Vs Marketing Content
  16. Copywriting vs Content Writing
  17. Content Writing Exercises Benefits not Features
  18. Content Writing Assignment (FNB)Assignment
  19. Ingredients Of Persuasion
  20. Marketing Appeals
  21. Emotional Appeal
  22. Rational Appeal
  23. Fear Appeal
  24. Sex & Humor Appeal
  25. Fake Benefits
  26. Features Not Benefits Formula
  27. 4 Stages Assignment for Features Not Benefits FormulaAssignment
  28. Levels Of Written Arabic
  29. Before, After & Bridge
  30. Problem, Agitate, Solve
  31. BOB Stone Formula
  32. Three Content Writing Formulas AssignmentAssignment
  33. Learning Material
  34. What is Brand Tone Of Voice
  35. Brand Tone Of Voice 4 PVs
  36. 4 Dimensions of Brand Tone Of Voice
  37. Buzz words & Brand Tone Of Voice
  38. Brand Tone Of Voice Assignment
  39. Brand T.o.V. AssignmentAssignment
  40. What's Next?
  41. What is Creative Thinking?
  42. Young's 5 Steps for Creative Thinking
  43. Creative Thinking Assignment
  44. Creative Thinking AssignmentAssignment
  45. Understanding Content Writing
  46. Content Anatomy
  47. Four Dimensions Of Content Writing
  48. Four Dimensions Of Content Writing
  49. Anatomy of written Content
  50. Written Content Introduction & Body
  51. Written Content AnatomyAssignment
  52. Dan Harmon circle Formula
  53. Dan Harmon Circle AssignmentAssignment
  54. The Secret Inside CW Formulas
  55. 1234 Formula
  56. Fan Dancer
  57. Formulas Reaction AssignmentAssignment
  58. Aida's Writing Formula
  59. Writing Formats
  60. SSS Format
  61. SSS Format
  62. Aida's Writing FormulaAssignment
  63. Quality Checks
  64. Q.C.: RAD
  65. Q.C.: 3 Whys
  66. Q.C.: 4Us
  67. Q.C.: 4Cs
  68. Q.C.: 4Ps
  69. Q.C.: 5 Objections
  70. Q.C.: Price
  71. When To use the five Objections
  72. What Is your Assignment?
  73. QC AssignmentAssignment
  74. Formulas Reaction
  75. 6 Points that kill your Writing
  76. Point One
  77. Point Two
  78. Point Three
  79. Point Four
  80. Point Five & Six
  81. P.A.D.S. Formula
  82. P.A.P.A. Formula
  83. 6 Points Assignment
  84. 6 Mistakes AssignmentAssignment
  85. Writing Outlines
  86. Content Writing Outline 1
  87. Content Writing Outline 2
  88. Content Writing Outline 3
  89. Reader's Psychography
  90. Course Review
  91. Review form
  92. Content Writing Outline 4
  93. Final content writing assignment in the module
  94. Final content writing assignment in the moduleAssignment
  95. Instructor notes
  96. CW for Different Platform
  97. Brief
  98. Marketing Brief
  99. Types of brief
  100. Next Level CW
  101. Learning from competition
  102. A Message from the Instructor
08Social Media Ads34 lessons
  1. Advertising Expressions 1
  2. Advertising Expressions 2
  3. The most Important piece of information
  4. Advertising Terminology AssignmentAssignment
  5. Four Stages of SM Advertising
  6. The Biggest problem with SM Ads
  7. The Preparation Stage
  8. Social Media Platforms Ecosystem
  9. The different types of SM platforms and advertising on them
  10. 2 - The different types of SM platforms and advertising on them
  11. The first build Assignment
  12. First build assignmentAssignment
  13. Four Stages of Marketing on Social Media Platforms
  14. Four Stages of Marketing on Social Media Platforms
  15. Four Stages of Marketing on Social Media Platforms
  16. Four Stages of Marketing on Social Media Platforms
  17. Four Stages of Marketing on Social Media Platforms
  18. Four Stages of Marketing on Social Media Platforms
  19. Four Stages of Marketing on Social Media Platforms
  20. Four Stages of Marketing on Social Media Platforms
  21. Four Stages of Marketing on Social Media Platforms
  22. Four Stages of Marketing on Social Media Platforms
  23. Four Stages of Marketing on Social Media Platforms
  24. First build assignmentAssignment
  25. 2nd Problem with Paid ads
  26. What is a Brand?
  27. How Establish A Good Brand
  28. Build Assignment
  29. Initial preparation assignmentAssignment
  30. Identifying Problems
  31. Where Can you create a FB Page
  32. Very important notes on your upcoming assignment
  33. Your First Ad
  34. Build AssignmentAssignment

The learning method

Learn, apply, and improve in one connected journey.

Each stage prepares you for a clearer practical decision in the next.

The connected learning journey from understanding a concept to improving the work

Assignments and feedback

Assignments are not an add-on

You move from buyer-journey, planning, and messaging lessons into required applications. A trainer reviews your work so you can see where your decision became clearer and where it needs improvement.

Required assignments cannot be skippedWritten feedback within 24 hours
The assignment system for application, feedback, and improvement

Review experience at scale

More than 27,000 practical assignment submissions reviewed.

Learn → Apply → Submit → Review → Improve

Capability journey

From scattered information to a plan you can defend

The course connects market, customer, objective, strategy, content, and channels—then asks you to apply that connection in real reviewable work.

The marketing capability journey from market and customer to measurement and improvement

Our success partners

A selection of organisations that have trusted Cart Code's work.

ACSRKianPlan InternationalLa Sirena GroupPartner markAmarousAl ShoroukPicasso East GalleryBaraa AlalemFITSQUADUC KindiesGolf City MallHumane Society InternationalEGOOpleoVirgin mediaMsanea OnlineRedPointKhoutwaLetsiaMohamed Allam Interior DesignsAl Mostakbal AcademyZumra

What is included?

A complete learning experience, not simply a large number of videos.

Structured self-paced learning

Progress on your schedule while application remains part of the route.

Required practical assignments

Connect knowledge to work you submit and review.

Instructor feedback

Receive feedback that supports your next attempt.

Cart Code completion certificate

An internal completion certificate after meeting course requirements.

Arabic course content

Lessons, assignments, and instructional feedback are delivered in Arabic.

Protected learning materials

Detailed instruction and files remain inside the learner account.

The instructor

Meet the person leading the learning path.

Dr. Hassan Al Maraghy

Get a feel for the learning and feedback approach before you begin.

Before choosing

Important questions deserve a clear answer before you choose.

Frequently asked questions

How long is each lesson, and why?

Can I learn at my own pace?

Yes. You move through lessons on your own schedule, while practical assignments remain a required part of the experience.

How is an assignment reviewed?

You submit your application for a team member to review, with clear notes on what is working and what needs improvement.

What language is the course delivered in?

Lessons, assignments, and instructional feedback are delivered in Arabic.

Can required assignments be skipped?

No. Required assignments are part of the learning path because they connect learning to application and make instructor review possible.

When will assignment feedback arrive?

Written feedback arrives within 24 hours and connects to the stage outcomes and your next attempt.

Do assignments use one product or case?

Applications connect around one designated product or case so you can see decisions build on each other. You may independently use your own project; personalised analysis remains for consultations.

What certificate is provided?

Learners receive a Cart Code completion certificate after meeting the course requirements; no external accreditation is claimed.

Your next step

Start with understanding, then prove it in real work.

Choose the course if you are looking for a clearer way of working, required application, and review that helps you improve.

  • Course instruction in Arabic
  • Self-paced learning
  • Mandatory assignments
  • Written feedback within 24 hours
  • Cart Code completion certificate